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Deep Lawn

Full-stack SaaS platform for lawn care businesses - grew from concept to 500+ active businesses over 5 years

2025•Full Stack Developer → Team Lead

Technologies

ReactNext.jsNode.jsNestJSFlaskMongoDBAWSStripeTypeScript

Overview

Deep Lawn is a SaaS platform that helps lawn care businesses generate instant quotes and manage operations. I joined as the founding engineer in 2020 and spent 5 years building and scaling the platform from concept to serving 500+ active businesses.

What I Built

Initial Product (2020-2021)

Built the core platform from scratch, working closely with the founder to launch the MVP:

  • Instant quoting engine using property measurements and satellite imagery
  • Embeddable JavaScript widget for business websites
  • Business dashboard for operations management
  • Customer-facing portal for self-service

Established the technical foundation using React, Next.js, Node.js, NestJS, Flask (for image processing), MongoDB, and AWS.

Growth & Scale (2022-Present)

As the platform grew, took on larger technical initiatives:

Payment Infrastructure

  • Integrated Stripe Connect, PayPal, and PCI Vault for secure payment processing
  • Built support for one-time payments and recurring subscriptions
  • Enabled marketplace-style payments for multi-party transactions

Business Integrations

  • Connected with Jobber, GoHighLevel, Service Autopilot, and Zapier
  • Reduced manual data entry and enabled workflow automation for businesses.
  • Built abstraction layer to handle different API patterns

Customer Features

  • HD imagery overlays showing treatment areas on satellite maps
  • Customizable storefronts with business branding
  • Role-based dashboards for team members
  • Real-time updates using WebSocket infrastructure

Platform Rebuild

  • Led re-architecture for scalability and security.
  • Executed zero-downtime database migration for 500+ active clients
  • Improved page load times by 70%
  • Reduced support tickets by 50% through better stability

Impact

  • Platform serves 500+ active businesses across North America
  • 70% improvement in page load performance
  • 50% reduction in support tickets after platform rebuild
  • Enabled new revenue streams through integrations and payment processing
  • Maintained 99.9% uptime during growth phase
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